Cruyff Trainers. The Cruyff Superbia Hex has the Hex Tech technology which elevates performance by providing lightweight shock absorption. Johan Cruyff. There is only one. The brand Cruyff follows his philosophy, life is all about being the best version of yourself. Cruyff products are fashionable, elegant and always independent. Today the combination of function, style and confidence that is futbol luxe is embedded in the soul of the Cruyff brand.