Superdry Jacket. This Superdry Jacket is called the Expedition Parka and is an iconic Superdry Jacket. A relaxed fit, removable hood, button and zip fastening, nine pocket design and the padding is made from 100% recycled material. Superdry started with The Original Cult Clothing Store in Cheltenham. In 2004 Superdry was launched, recognising the potential of the Superdry Brand at home and abroad Superdry initiated International Sales. Superdry is now a Global Lifestyle Brand with a focus on Design and Quality.