Superdry Jacket. This jacket is a relaxed regular fitting jacket featuring a front zipper closure, Hood with drawcords, 2 external pockets with zip closure, 1 inside pocket, Made from a durable water resistant material. Padded throughout, Superdry branding. 100% polyester. Superdry started with The Original Cult Clothing Store in Cheltenham. In 2004 Superdry was launched, recognising the potential of the Superdry Brand at home and abroad Superdry initiated International Sales. Superdry is now a Global Lifestyle Brand with a focus on Design and Quality.