Superdry Hoodie. This Superdry hoodie has a zip through front and is the code tech hoody. Relaxed fit, 2 front zipped pockets, Embroidered branding, Sleeve logo, 60% cotton/ 40% polyester. Superdry started with The Original Cult Clothing Store in Cheltenham. In 2004 Superdry was launched, recognising the potential of the Superdry Brand at home and abroad Superdry initiated International Sales. Superdry is now a Global Lifestyle Brand with a focus on Design and Quality.