Hugo Boss Shirt. This BOSS Shirt is called the Biado. The shirt is a regular fit, Stretch cotton, Long sleeved, Branded button fastening to the cuffs, collar and closure, Curved hem, Signature BOSS logo to the chest, 100% cotton. Machine washable cold and mild. Hugo Boss stands for innovation, creativity and progress. Hugo Boss is a German based menswear apparel brand operating in the premium segment through its two brands, BOSS and HUGO.