Hugo Boss Sweatshirt. This BOSS Sweatshirt is called the Westart BOSS Sweatshirt from the orange range, Featuring a logo patch to the chest, Constructed of French terry cotton, The sweatshirt is a relaxed fit with crew neck and long sleeves. 100% Cotton. Hugo Boss stands for innovation, creativity and progress. Hugo Boss is a German based menswear apparel brand operating in the premium segment through its two brands, BOSS and HUGO.