Hugo Boss Footwear. These are a pair of sporty trainers from BOSS, Featuring a breathable synthetic upper material and a lightweight EVA sole which gives extra comfort to the trainers, Rubber outer sole with rubberised BOSS logo detail. BOSS branding which has been highlighted with stripes for a modern look. Hugo Boss stands for innovation, creativity and progress. Hugo Boss is a German based menswear apparel brand operating in the premium segment through its two brands, BOSS and HUGO.