Superdry Jacket. Featuring a front full zip closure, Ribbed collar and cuffs for added warmth, Adjustable hem, Hood. Sperdry branding. 100% Polyester. Machine wash cold. Superdry started with The Original Cult Clothing Store in Cheltenham. In 2004 Superdry was launched, recognising the potential of the Superdry Brand at home and abroad Superdry initiated International Sales. Superdry is now a Global Lifestyle Brand with a focus on Design and Quality.