Superdry Hoodie. Featuring a hood with drawstring, Full front zip closure, Superdry logo to the chest, Ribbed cuffs and hem for added warmth, Open pockets for essentials, 73% cotton, 27% polyester Machine washable cold. Superdry started with The Original Cult Clothing Store in Cheltenham. In 2004 Superdry was launched, recognising the potential of the Superdry Brand at home and abroad Superdry initiated International Sales. Superdry is now a Global Lifestyle Brand with a focus on Design and Quality.